Harley-Davidson 2024
Launching the updated H-D website—with video, expanded image galleries, and product showcases—required a more robust content strategy. While teams in Milwaukee captured in-studio motorcycle imagery, we hit the road to film a select group of riders and develop long-form stories about their connection to riding. Each rider’s story was unique, and we chose locations that reflected their journey—from Leslie Gulch, Oregon, to California’s Lost Coast, Washington’s Olympic National Forest, and beyond. The resulting content lived across the brand’s website, social channels, and catalogs.
Client: Harley-Davidson
Production Partner: Caravan
Creative Direction: Mitch Morse
ACD: John Cain
Art-Directors: Scott Toepfer, Andy Weaverling
Photography: Josh Kurpius, Aaron Brimhall, Buddy Wilinski, Vic Buell, Andrew Lomenzo, John Ryan Hebert, Ben Christensen
DP: Bernardo Marentes
