Harley-Davidson 2024
Launching an updated website that would carry video, expanded still imagery galleries, and product feature showcases called for a more robust content capture approach. With teams in Milwaukee working to capture in-studio motorcycle imagery, we headed out on the road to capture still and motion content. We interviewed several riders and developed their stories into long-form content about their connection to riding.
Our riders had unique stories, and we filmed them in locations that reflected their stories—from Leslie Gulch, Oregon, to The Lost Coast, California, Olympic National Forest, Washington, and many environments in between. These images lived in dot.com, social media, and catalogs.
Client: Harley-Davidson
Production Partner: Caravan
Creative Direction: Mitch Morse
ACD: John Cain
Photography: Josh Kurpius, Aaron Brimhall, Buddy Wilinski, Vic Buell, Andrew Lomenzo, John Ryan Hebert, Ben Christensen
DP: Bernardo Marentes
