ADIDAS x IVY PARK
Beyoncé and adidas launched their groundbreaking partnership with a highly anticipated collection of apparel, footwear, and accessories. My team was responsible for the concept and design of the global retail toolkit, as well as the rollout across the US adidas stores. The Ivy Park toolkit included bespoke fixtures, knolling trays, rugs, and pedestals, all in the signature Ivy Park orange. The launch collection sold out rapidly, both in-store and online, through a globally synchronized release that created a cultural and retail phenomenon.
Client: adidas (Mark Strange)
Agency: Roundhouse (Jeffrey Baratta, Jered Bogli, Alan Foster, Ty Mead, Mitch Morse, Mimi Pham, Amanda St. Clair, Ryanne Strohm, Danielle Weichel)
Production Partner: Tangram, Intl.
Creative Direction: Mitch Morse
Photography: Provided by adidas/Ivy Park
