BELLA+CANVAS HEAVYWEIGHT CAMPAIGN
Working with photographer Johua Kissi to capture the new Heavyweight apparel campaign for Bella+Canvas in Joshua Tree provided us with epic vistas that complemented the color and texture of our apparel. We amplified the outdoorsy scene with a mix of vintage and modern props that lent a feeling of authenticity. Our models were styled to be aspirational, yet comfortable. The overall graphic treatment was an exercise in refinement and brand awareness, with logotype repetition appearing as a pattern element, and subdued framing elements being carefully scaled and placed throughout the layout system.
Client: Kofi Brown
Production Partner: Balloon Corp
Creative Director: Mitch Morse
Art Director: Ro Ramirez
Photography: Joshua Kissi
