Adidas Parley Retail Design/Build
The adidas Parley mission is all about turning ocean-bound plastic into high-performance, stylish athletic gear—effectively tackling marine pollution one pair of shoes at a time. This initiative was conceived, designed, and constructed with recycled and sustainable materials in mind, demonstrating that sustainable innovation can be mainstream in retail.
Client: adidas (Michael Castellon)
Agency: Roundhouse (Jenya Andreev, Jeffrey Baratta, Jered Bogli, Alan Foster,
Mitch Morse, Mimi Pham, Amanda St. Clair, Ryanne Strohm, Danielle Weichel)
Production Partner: Tangram, Intl.
Creative Direction: Mitch Morse