ADIDAS NITE JOGGER NYC
Concept and design of the Nite Jogger global launch for the adidas New York City Flagship Store.
For the adidas Nite Jogger relaunch, the Roundhouse design team created a retail toolkit that amplified the footwear’s reflective story through strobes, theatrical lighting, and reflective materials. VR experience stations and motion-activated footwear displays showcased reflectivity, adding visual impact to the experience. In addition to the toolkit, our team rolled out the initiative in NYC, Paris, and other key markets
Client: adidas (Michael Castellon)
Agency: Roundhouse (Jenya Andreev, Jeffrey Baratta, Jered Bogli, Alan Foster,
Mitch Morse, Mimi Pham, Amanda St. Clair, Ryanne Strohm, Danielle Weichel)
Production Partner: Tangram, Intl.
Creative Direction: Mitch Morse
