H-D Collections
H-D Collections was Harley-Davidson’s bold move into DTC apparel, built around five distinct pillars: certified Authorized Vintage pieces, classic Originals sportswear, premium Bar & Shield fashion drops, On The Roam by Jason Momoa, and high-profile collaborations with names like Post Malone and The Real McCoy’s. My team led branding and content creation across all five—developing photo assets, print materials, packaging, and e-commerce experiences (LP/CLP/PLP) tailored to each collection’s unique story.
Client: Harley-Davidson
Creative Direction: Mitch Morse
ACD: Jessica Davis
Photographers: Josh Kurpius, Buddy Wilinski, John Ryan Hebert, Remmie Solis, Vic Buell, Kevin McGee
