HARLEY-DAVIDSON Originals
Originals was built as a stand-alone direct to consumer apparel effort intended to expand the reach of Harley-Davidson into untapped markets.
The H-D brand team built a compelling visual system leveraging archival typography and iconography mixed with honest materials and imagery.
Company: Harley-Davidson
Creative Director: Mitch Morse
In-House Creative Team: Mitch Morse, Jessica Davis, Jake Schmidt, Sarah Vaun
External Photographers: Buddy Wilinski, Josh Kurpius, Nick Bondarev, John Ryan Hebert
