ADIDAS COOKIES & CREAM SEEDING KIT
Concept and design for adidas Cookies & Cream UltraBoost 18 seeding kit.
adidas celebrated National Oreo Cookie Day with the launch of their signature “Cookies & Cream” Ultra Boost sneaker. The kit was housed in a milk carton style box with adidas branding and included custom cream-filled cookies (with Boost and adidas branding), a branded pint-glass, sticker and info pack, socks and UltraBoost footwear. This uniquely designed package was sent to influencers, online publications, and sneaker heads, creating a buzz around the launch of the adidas Cookies & Cream UltraBoost 18 colorway.
Client: adidas Running
Agency: Roundhouse (Michael Brooks, Dave Coy, Stephanie Diede, Chris DeGaetano, Alan Foster, Mitch Morse, Ben Smith, Amanda St. Clair)
Production Partner: Premier Press
Creative Direction: Mitch Morse
RESULTS
This seeding kit received amazing attention from influencers, online sneaker blogs and news media. Below are a few examples of influencer unboxing videos.
